Competing in the API economy
In today’s world of ever-expanding interconnectivity, application programming interfaces (APIs) have emerged as important tools for providing access to data and capabilities beyond the firewall. Organizations increasingly use APIs to bring together ecosystem partners and unlock new sources of value. This two-part series of executive reports offers insights on the new opportunities APIs provide and on how organizations can take advantage of those opportunities. The first report, “Evolution of the API economy,” examines the forces driving API usage, as well as the potential business models and monetization strategies APIs can help create. The second report, “Innovation in the API economy,” explores the API experience, the use of APIs as a new, dynamic form of product offering and underlying API capabilities.